Landing Page Design on Fiverr: prices, tags and skills

What Landing Page Design gigs charge

Median package prices across 170 gigs:

• Basic: $95
• Standard: $200
• Premium: $350

Most used tags

• landing page (130 gigs)
• figma (104 gigs)
• landing page design (73 gigs)
• wordpress (53 gigs)
• responsive design (53 gigs)
• adobe xd (47 gigs)
• website design (45 gigs)
• elementor (39 gigs)
• responsive (33 gigs)
• sales funnel (32 gigs)

Skills buyers expect

Clients expect modern, mobile-first landing pages that are visually polished and built to convert — often delivered as Figma designs plus optional development on WordPress, Webflow, Unbounce, or funnel platforms. Projects commonly require integration with email/analytics, fast turnaround, and measurable lift in signups or sales.

• UI/UX Design
• Figma Prototyping
• Responsive Design
• Conversion Rate Optimization
• Wireframing
• Visual Design
• HTML/CSS
• WordPress/Elementor
• Landing Page Copywriting
• Analytics & Tracking

What stands out in this market

Bifurcated pricing — low-entry commodity vs high-end bespoke

Many gigs target a low-entry price point (basic packages often $10–$50) while a smaller set of sellers charge premium rates ($300–$1,200+). Low-cost offers show higher orders-per-month but low AOV; premium offers show far fewer orders but much higher per-order value. Market significance: Buyers split between quick/cheap implementations and clients willing to pay for custom, conversion-optimized design. Sellers should pick a lane (volume lead-gen or high-margin bespoke) or explicitly use low-cost offers as funnels to upsells.

Platform and tool specialization drives positioning

Figma dominates for design; Elementor/WordPress dominate build listings; funnel builders (Funnelish, ClickFunnels, Systeme.io) and lightweight builders (Carrd, Webflow, Framer) appear as distinct specializations. Sellers increasingly list specific tooling in tags and titles. Market significance: Technical specialization (tool + integration knowledge) is a clear differentiator and enables higher pricing and faster delivery. Opportunity to package tool-specific templates, integrations, and migration services.

Conversion & niche-focused pages are in demand

Many gigs explicitly sell sales funnels, squeeze/advertorial pages, NFT landing pages, app/game launch pages, and affiliate/ecommerce landing pages. Emphasis on “high-converting”, “sales”, and “responsive.” Market significance: Clients prioritize measurable conversion outcomes and vertical-specific solutions. Sellers who can demonstrate CRO, tracking, and niche domain expertise can command premium rates and measurable ROI-based proposals.

Entry offers present predictable upsell & recurring revenue opportunities

Low-priced gigs with high order volume (e.g., $10–$50 basics) indicate many buyers want quick setups. Common add-ons/standards include speed/SEO, integrations, revisions, and handoff to CMS. Market significance: The market favors a freemium/entry-model: capture customers with a low-cost build, then upsell premium design, A/B testing, analytics setup, maintenance retainer, or conversion optimization packages to lift lifetime value.

Trust credentials and quality signals translate to price lift

Top Rated / Fiverr Pro / Vetted sellers and those with consistent 4.8–5.0 ratings list higher price points and bespoke services. Conversely, low-price high-volume sellers compete on speed and cost. Market significance: Investing in portfolio quality, case studies (with conversion metrics), reviews, and platform badges is a practical path to move from commodity pricing to higher-margin engagements.